Strategic communications of greening Ukraine together with the Ministry of Environmental Protection and Natural Resources of Ukraine

At the beginning of the 2022, the Institute of Cognitive Modeling started to cooperate with the Ministry of Environmental Protection and Natural Resources of Ukraine within the framework of the Green Country project of the President of Ukraine’s Program «Extensive afforestation of Ukraine».

A number of sociological studies have been conducted to determine public opinion and issues. The communication strategy of the «Zelena Kraina» project has been developed, triggers and barriers to public support for the greening program of Ukraine have been identified; stages and priority accents in communication with Ukrainians on the topic of greening the country have been developed.

As a result, the team of the Institute of Cognitive Modeling held a meeting-presentation for more than 100 employees of forest districts from all over Ukraine in the format of a live discussion.